Biotope was first established in Melbourne in 1985 to produce world class quality water conditioners here in Australia.
Biotope director and manager Gary Higgs established Biotope to market the products exclusively through his retail stores, and did so successfully for 22 years.
Month after month the sales and popularity of the products continued to grow, at the end of the first year production had to be moved from the back of one of the retail shops into its own premises, making Biotope a true stand-alone company.
Not realising it at the time (but now grateful for) is that we were in a unique position, not only were we manufacturing the product but we were also selling it to the end user, we knew first hand what you wanted and what you thought of our products. This feedback has been an integral part of the ongoing development of Biotope.
We are now producing a product that’s backed by years of experience. A product that has grown and improved and will continue to do so in the future.
Biotope can be purchased online and through our dealer network. Please check our dealer listings for your nearest outlet.
Gary first entered the aquarium industry in 1980 as a retailer, purchasing a very small shop that was basically run down, falling down, and with only a handful of customers. Gary, at 22, could only see a bright future, even though he had no business experience, and knew very little about keeping fish alive, through pure determination and maybe a touch of naivety, it was full steam ahead.
Within the first year, the business was moved next door to larger premises. The sales were steadily growing, enabling more staff to be employed that would help to grow the business; they knew fish keeping and diseases, and had a background in science.
Gary took every opportunity to learn more from his team and with his previous practical experience, this was the foundation for the future. He has owned and run a licensed tropical fish import and quarantine station; has bred many species of fish and owned a chain of aquarium stores.
What Gary enjoyed most over the years was working with the public, solving problems, and teaching beginners how to become successful fish keepers.
Having sold his retail stores and now concentrating on Biotope, he is missing the interaction with the public, if you have a problem or a question regarding your aquarium send an email to email@example.com or visit one of our dealers here
Here’s to your successful aquarium experience.